Trying store brands carries little risk—most offer a money-back refund if you’re dissatisfied—and the rewards can be considerable. Peter Berlinski, editor of Private Label magazine, estimates that ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

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FARGO - Kimberly Onnen of Barnesville, Minn., swore she would never use store-brand ketchup. Then she tried Walmart's Great Value brand to save some money and found that it tastes just like Heinz.

It's easy to think we're getting a great deal when we purchase generic no-name items instead of brand-name ones, but it's also easy to forget that can come at the expense of quality and even your ...