Advertisers are increasingly adopting connected TV as the foundation of their media strategies, but many ... Read More ...

Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...

Lawyers should be mindful to keep their advertisements in compliance with the rules and not just compliant with the latest trends.

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Interactive video ad server Innovid has rolled out a programmatic creative tool designed to let agencies and advertisers personalize video messages across devices. This capability is driven, in part, ...

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...

For cybersecurity brand Bitdefender, protecting families now means tackling the emotional and psychological side of these ...

Men's grooming company Manscaped has launched a creative review as it considers running its first Super Bowl ad, according to ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Green Square’s Nick Berry explores a creative production sector at a crossroads: legacy giants collapsing under their own weight while independents surge ahead. The question now is whether a new wave ...