Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

Google's John Mueller said on Twitter "the SEO effect of keywords in the URL is minimal once the content is indexed." Google has said keywords in URLs are a small factor and not to worry about it ...

Sept 27 (Reuters) - Let’s say you’ve seen billboards, social media promos and TV spots by a local personal injury lawyer for years, and then, bam, you’re hit by a bus. You survived with a few broken ...