In response to the fragmentation of marketing tech stacks, Breaker introduces TruSend(TM), a unified email distribution platform that enhances targeting and engagement. Addressing the inefficiencies ...

Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.

Social media platforms have become the cornerstone of many businesses' marketing strategy. But such an approach is unstable and unpredictable. Consider TikTok. Its future ownership is unclear, and it ...

CMSWire 2025 Contributor of the Year Chad S. White breaks down why email continues to be solid amid AI summaries, zero-click search and platform volatility. Few digital marketers have spent as much ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

A capable email marketing service is important for sending your customers ads, newsletters, special offers, or surveys. We help you choose the best one for your business based on our thorough reviews ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics ...