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When Elliott Hill replaced John Donahoe as the CEO of Nike just over a year ago, the brand doubled down on its commitment to athletes and innovation. While such a shift takes time to fully materialize ...

With Nike, Tyla envisions taking her artistry further, teasing the idea of designing her own sneakers. 'A Tyla shoe? That would be fire,' she says with excitement. Grammy-winning artist Tyla has ...

Have you ever wondered what it feels like to wear the future? That’s exactly the question tech YouTuber Mrwhosetheboss set out to answer when he visited Nike to try their latest top-secret prototype — ...

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For decades, barriers and biases have made it harder for women to receive the same opportunities and recognition as men in athletics. Title IX — a law that bans sex-based discrimination in education ...

Adapted from “Make It Ours: Crashing the Gates of Culture With Virgil Abloh,” ©2025 by Robin Givhan. Published in the United States by Crown, an imprint of Crown Publishing Group, a division of ...

Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the ...

Grace Wales Bonner made history as the first Black woman to lead a major luxury house, becoming Creative Director of Hermès Men’s. Kim Jones crossed the pond to join Chinese giant Bosideng for its ...

We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at ...