College football is in full swing and if you attend or are an alum of a school sponsored by Under Armour, these reimagined HOVR 4 running shoes in university colors are worth adding to your rotation.

Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of ...

The Under Armour Hovr Sonic Connected are comfortable, accurate, and a dream to use. UA's made decent strides since its last smart shoes, now with a lower price to boot, and the additional metrics ...

As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward ...

LAS VEGAS — Terrance Ferguson has been wearing Under Armour sneakers since he was a freshman in high school at Prime Prep Academy in Dallas, Texas six years ago, which means he’s seen the evolution of ...

Running isn’t easy. If it were, everyone would do it. And while some runners would argue that it’s the challenge that makes running worthwhile, there are more than a few of us out there who would ...

Under Armour has officially extended its HOVR™ footwear technology into its basketball division. Following the HOVR™ Phantom model, UA will use the cushioning and energy return feature on the all-new ...

A dependable pair of cross-training shoes that’ll handle everything you throw at them during workouts, while looking great inside and outside of the gym. They feel stable, supportive and durable while ...

For all of you hardened runners who head outside despite below-freezing temps, the Hovr CGR Connected is your new go-to shoe. CGR stands for ColdGear Reactor, Under Armour’s closed-hole mesh upper ...

Under Armour has released a new shoe platform known as Hovr, and two new shoes are built on it. The release was splashy, consisting of events around the globe and deliveries in Rolls-Royce Phantoms.

You’d be forgiven for glancing at this shoe and thinking it’s not a performance trainer. But, Under Armour has packed a slew of running tech into this shoe—some visibly called out and others under the ...