Recently, Puma x Swarovski unveiled a sportswear line that seamlessly marries Puma's renowned minimalist aesthetic with the precision-crafted crystals of Swarovski. The collaboration is a blend of ...

The collaboration of PUMA x NOAH Classic Sportswear marks a significant milestone in the fusion of high-end fashion and sportswear. New York-based NOAH and German sportswear titan PUMA have once again ...

Puma shares are climbing on Thursday after a report that a China sportswear maker may consider a bid for the struggling German sportswear maker.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

We view Puma as a leader in global activewear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to more than EUR 8 billion from EUR 3 billion as ...

Chinese sportswear firms Anta Sports Products and Li Ning are among those exploring a potential takeover of struggling German sportswear brand Puma , a source with knowledge of the matter said on ...

China's Anta Sports is among a number of firms looking to buy the German athletic brand, according to a media report.

German sportswear-maker Puma SE has signed a lease deal to open a flagship store on Manhattan’s Fifth Avenue shopping corridor, creating a marquee location that will be the first of its kind for the ...

Sportswear giant Puma is terminating its sponsorship agreement with Israel’s national football team. The German firm insisted the decision to cut ties was made long before Hamas’s October 7 attack and ...