The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering ...

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...

For CPG marketers, this means that campaigns in the convenience space don’t just drive awareness—they influence action.

CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor ...

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

The Amazon Ads Partner Awards spotlight agencies and partners that drive advertiser success with Amazon Ads across both ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...