A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

Cogzia, the AI-native application platform for the enterprise, today announced a strategic collaboration with Marketing Maven, a leading bicoastal integrated marketing agency. This partnership will ...

So, you’ve probably heard the term ‘Integrated Marketing Communications’ thrown around. It sounds fancy, right? But really, it’s just about making sure all your brand’s messages, no matter where ...

Customers today don’t interact with brands in separate boxes. They see your social posts, read about you in the news, click your ads, get your emails, and visit your website – sometimes all in one day ...

The deal, which is expected to close in 2026, will expand web analytics inside Adobe. The deal, which is expected to close in 2026, will expand web analytics inside Adobe. is a news writer who covers ...

New partnership with Integrated, as well as advisory board additions from Mission Wealth and Lido Advisors, reinforce FINNY’s position as leader in AI-driven advisor growth solutions As part of its ...

Anthropic is making its most aggressive push yet into the trillion-dollar financial services industry, unveiling a suite of tools that embed its Claude AI assistant directly into Microsoft Excel and ...

Bally’s Corporation has announced plans for Bally’s Las Vegas, a $3 billion integrated resort that will anchor a 35-acre campus alongside the upcoming Las Vegas Athletics Major League Baseball ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

KFC U.S. has named Melissa Cash as chief marketing officer for the Yum Brands chain effective Sept. 16, per a press release. She will report to Catherine Tan-Gillespie, who held the position before ...