Recently, Puma x Swarovski unveiled a sportswear line that seamlessly marries Puma's renowned minimalist aesthetic with the precision-crafted crystals of Swarovski. The collaboration is a blend of ...

The collaboration of PUMA x NOAH Classic Sportswear marks a significant milestone in the fusion of high-end fashion and sportswear. New York-based NOAH and German sportswear titan PUMA have once again ...

Puma and a consortium of other clothing companies have come together to reveal the world's first polyester shirt made entirely from recycled textiles, according to a news release. Polyester is a ...

Puma shares are climbing on Thursday after a report that a China sportswear maker may consider a bid for the struggling German sportswear maker.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

Chinese sportswear firms Anta Sports Products and Li Ning are among those exploring a potential takeover of struggling German sportswear brand Puma , a source with knowledge of the matter said on ...

The devaluation of the Argentine peso, increasing cautiousness among inflation-weary consumers, and ongoing fallout from at least one severed partnership are conspiring to create sobering profit ...

China's Anta Sports is among a number of firms looking to buy the German athletic brand, according to a media report.

Sportswear giant Puma is terminating its sponsorship agreement with Israel’s national football team. The German firm insisted the decision to cut ties was made long before Hamas’s October 7 attack and ...

German sportswear-maker Puma SE has signed a lease deal to open a flagship store on Manhattan’s Fifth Avenue shopping corridor, creating a marquee location that will be the first of its kind for the ...